Web Design, E-commerce & CRO Services | WebPanther
Create digital experiences that are clear, fast and conversion-ready.
WebPanther brings strategy, information architecture, UX, visual design, development, performance and conversion optimisation into one product workflow. Every experience is designed for real users, measurable goals and sustainable operation.
A high-performing website is a business system
A website does more than look credible. It helps people orient themselves, compare options, complete tasks and trust the organisation. Information architecture, message hierarchy, interaction design, content, technical implementation and measurement must therefore be designed together.
Performance is part of experience. Current Core Web Vitals evaluate loading with Largest Contentful Paint, responsiveness with Interaction to Next Paint and visual stability with Cumulative Layout Shift. The commonly recommended “good” thresholds are LCP within 2.5 seconds, INP at 200 milliseconds or less and CLS at 0.1 or less, assessed at the 75th percentile of visits.
Accessibility and commerce architecture are equally foundational. WCAG organises accessibility around perceivable, operable, understandable and robust experiences. For e-commerce, crawlable category-to-product linking, accurate product data and consistent prices, availability and policies support both shoppers and search systems.
Web, Commerce & Product services
Choose a focused service or combine the right capabilities into one connected growth programme. Every service below currently opens the WebPanther project enquiry page.
Website Strategy & Information Architecture
Business goals, users, journeys, content models, navigation and page requirements.
Discuss this serviceUI & UX Design
Research-informed flows, wireframes, prototypes and interface systems.
Discuss this serviceResponsive Website Design
Adaptive experiences that remain clear and usable across screen sizes.
Discuss this serviceWeb Development
Maintainable front-end and back-end implementation suited to the chosen platform.
Discuss this serviceLanding Pages & Microsites
Focused campaign experiences aligned with message, intent and conversion tracking.
Discuss this serviceE-commerce Development
Store architecture, catalogue, checkout, integrations and operational readiness.
Discuss this serviceShopify & WooCommerce Development
Theme, catalogue, app/plugin and commerce workflow implementation.
Discuss this serviceCMS Development & Migration
Content modelling, templates, governance, redirects and controlled platform migration.
Discuss this serviceSaaS & Product Experience Design
Onboarding, workflows, states, dashboards and product usability improvement.
Discuss this serviceConversion Rate Optimisation
Research, journey diagnosis and disciplined experiments to improve valuable actions.
Discuss this serviceCore Web Vitals & Speed
Real-user performance analysis and prioritised improvements for LCP, INP and CLS.
Discuss this serviceWebsite Accessibility
Design and implementation review aligned with applicable WCAG principles and criteria.
Discuss this serviceWebsite Maintenance & Security
Updates, backups, monitoring, quality checks and incident-ready operating routines.
Discuss this serviceMobile App Design & Development
Mobile product discovery, UX, interface design, implementation and analytics.
Discuss this serviceStart with the constraint—not the platform
| Business situation | Best starting point | Primary evidence |
|---|---|---|
| The offer is changing or the site is confusing | Strategy, research and information architecture | Task success, comprehension and qualified conversion |
| Paid traffic reaches a weak destination | Landing-page design, copy, speed and tracking | Conversion rate, lead quality and acquisition cost |
| An online store is hard to navigate | Commerce architecture, search/filter UX and product data | Product discovery, add-to-cart and completed orders |
| The site is slow or unstable | Core Web Vitals diagnosis and performance engineering | Field LCP, INP, CLS and journey completion |
| A redesign risks organic traffic | SEO-aware migration, redirects, content parity and launch controls | Index continuity, error rate and recovered visibility |
From diagnosis to continuous improvement.
Discover
Clarify business model, users, content, technical constraints, analytics and success criteria.
Architect
Define journeys, sitemap, content model, requirements, tracking and platform approach.
Prototype
Test hierarchy, flows and interactions before expensive implementation.
Build & assure
Develop, integrate and test performance, accessibility, SEO, analytics and devices.
Launch & improve
Release with controls, monitor real behaviour and prioritise conversion experiments.
Clear deliverables. Decision-ready measurement.
Typical deliverables
- Experience and content requirements
- Sitemap and information architecture
- Wireframes and interactive prototypes
- Design system and responsive UI
- Production-ready development
- SEO and redirect plan
- Analytics event specification
- Launch QA and optimisation backlog
What we measure
- Priority journey completion rate
- Qualified form, booking or purchase conversion
- Field LCP, INP and CLS
- Navigation and internal-search success
- Checkout or form abandonment
- Accessibility issue severity and resolution
- Organic landing-page continuity after launch
- Experiment impact and confidence
Straight answers before you start.
Should a business redesign or improve the current website?
If the platform and structure can support the future journey, targeted improvements may create value faster. A redesign is justified when architecture, content model, technology or brand system blocks meaningful progress.
Does a visually modern website automatically convert better?
No. Visual quality supports trust, but conversion also depends on message relevance, proof, speed, usability, offer and follow-up. We design and measure the complete journey.
What are good Core Web Vitals targets?
Current guidance identifies LCP at 2.5 seconds or less, INP at 200 milliseconds or less and CLS at 0.1 or less as good thresholds, generally evaluated at the 75th percentile of page visits.
Why is accessibility important?
Accessible design reduces barriers for people with different abilities and contexts, improves interaction clarity and supports broader usability. Requirements should be assessed against the applicable WCAG version and local obligations.
Can WebPanther migrate a website without losing SEO?
A controlled migration can reduce risk through URL mapping, redirects, content parity, canonicals, internal links, analytics and post-launch monitoring. No migration is risk-free, so change is staged and verified.
Six connected WebPanther capabilities.
Move between strategy, discovery, demand, content, experience and lifecycle without losing the customer journey.
Ready to turn this capability into a practical growth plan?
Tell WebPanther about your audience, offer, current challenge and desired outcome. We will recommend the right starting point.
Talk to WebPantherWebPanther is an AI-ready digital growth studio in New Delhi, India · A brand of Hello Buyer Group.